A TRUSTED INDEPENDENT HEALTH INSURANCE GUIDE SINCE 1999.
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A TRUSTED INDEPENDENT HEALTH INSURANCE GUIDE SINCE 1999.
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What type of health insurance exchange does my state have?

What type of health insurance exchange/marketplace does my state have?

For the 2025 plan year, there are 20 fully state-run health insurance marketplaces (SBMs), three state-based marketplaces that use the federal platform (SBM-FP), and 28 federally-run marketplaces (FFMs) — including five state-federal partnership marketplaces, which are a type of FFM.

Note that the federal platform is HealthCare.gov. And "Exchange" and "Marketplace" mean the same thing, so you'll also see people use the acronyms SBE, SBE-FP, and FFE.

Three of the states that now have SBMs (Kentucky, Maine, and New Mexico) had SBM-FPs as of 2021, but created their own state-run health insurance exchange platforms that were up and running as of the fall of 2021. Virginia joined them as of November 2023, so Virginia residents no longer use HealthCare.gov. And Georgia joined them as of November 2024, so Georgia residents are using a state-run platform (Georgia Access) to sign up for 2025 coverage, instead of HealthCare.gov.

Illinois enacted legislation that calls for the state to have an SBM-FP by the fall of 2024 (for the 2025 plan year) and an SBM by the fall of 2025 (so Illinois residents will continue to use HealthCare.gov until the fall of 2025). And Oregon, which currently has an SBM-FP, has enacted legislation that calls for the state to transition to an SBM by the fall of 2026.

Mississippi enacted legislation in 2024 that authorizes the Insurance Commissioner to create a state-run exchange,1 although Mississippi Insurance Commissioner Mike Chaney has clarified that he won't proceed with this without Governor Reeves's support.2 

In 2025, lawmakers in Oklahoma and Texas are considering legislation to create state-run exchanges in those states. The Oklahoma bill passed in the state House in March 2025 and was sent to the Texas Senate for consideration.3 The Texas legislation was introduced in March 2025 and had not advanced by early April.4 (Texas lawmakers previously introduced legislation in 2023 — HB700HB2554, and SB344 — to create a state-run exchange, but the bills died in committee.)

Michigan's Senate passed legislation in 2024 that would have directed the state to create a state-run exchange, but the measure did not advance in the state House.5

Lawmakers in North Carolina6 and Arizona also considered legislation in 2024 that would have created state-run exchanges, but the measures did not advance.7

Rules states must follow when transitioning to a state-run exchange

In the rulemaking process for 2024 coverage, HHS finalized a more lenient approval process timeline for states that are transitioning away from the federally-run exchange to establish their own exchange and/or exchange platform. However, some additional rules have since been finalized for the transition, effective in 2025 and future years.

The previous rules (pre-2024) required a state to have federal approval or conditional approval at least 14 months before the start of open enrollment if they were transitioning from an SBM-FP to an SBM, and at least three months before the start of open enrollment if they were transitioning from the FFM to an SBM-FP.

Under the new rules, the approval or conditional approval simply has to be received before the start of open enrollment. States will continue to go through the same intensive process of working with HHS to ensure a smooth transition and well-functioning exchange, but no longer have to obtain approval more than a year in advance to establish an SBM.

However, HHS has finalized a rule change for 2025 and future years that requires a state to operate an SBM-FP for at least one year (including the open enrollment period for that year) before operating a new SBM. This prohibits a state from transitioning directly from the FFM to an SBM.8

Here's how each state's exchange operates, as of the 2025 plan year (for enrollments that began in November 2024):

SBMs: State-run marketplaces (these states have their own enrollment websites)

SBM-FPs: State-based marketplaces that use the federal enrollment platform (HealthCare.gov)

  • Arkansas
  • Illinois (legislation enacted in 2023 called for the creation of an SBM-FP by 2025 and an SBM by 2026; CMS has confirmed that Illinois is no longer receiving federal Navigator funding as of the 2025 plan year,9 since the state began running an SBM-FP starting in November 2024. Illinois will have a fully state-run exchange by November 2025.)
  • Oregon (Oregon plans to operate a state-run exchange platform starting in the fall of 2026, per legislation enacted in 2023)10

Partnership exchanges (these states use the federal HealthCare.gov enrollment platform, and are FFM states)

Federally-run marketplace (these states rely entirely on HealthCare.gov and are FFM states)

(States with an asterisk have a marketplace plan management exchange. Their exchanges are federally-run, but the state is active in certifying QHPs for sale in the exchange.)

How does a state's exchange model affect the open enrollment schedule?

States that use the federally-run marketplace – including SBM-FPs and partnership marketplaces – have to follow the open enrollment schedule set by HHS. The current enrollment schedule in these states is November 1 through January 15, although under the Trump administration, the Centers for Medicare & Medicaid Services (CMS) has proposed a rule change that would shorten the open enrollment window, ending it on December 15. If finalized, this change would take effect in the fall of 2025, for coverage effective in 2026 (meaning enrollments for 2026 coverage would need to be completed by December 15, 2025).11

States that run their own exchange platforms have historically been allowed to set their own open enrollment schedules, as long as the final deadline isn't earlier than December 15. However, the proposed rule change that CMS published in 2025 calls for the December 15 deadline to apply nationwide, including in states that run their own exchanges.11

For 2025 coverage, some of the state-run exchanges used the same January 15 open enrollment end date used by HealthCare.gov. But some opted for a longer enrollment window. For 2022, 2023, and 2024 coverage, Idaho was the only state-run exchange that chose to have an earlier deadline. HHS had previously finalized a rule change for 2025 and future years that requires state-run exchanges to continue their open enrollment periods through at least January 15 (with a partial exception for Idaho), but the rule change proposed in 2025 would supersede that. If it's finalized as proposed, open enrollment will run from November 1 to December 15, nationwide, starting with the enrollment window that begins in November 2025.

How has management of the marketplaces changed over time?

The exchanges/marketplaces debuted in the fall of 2013, providing coverage for the 2014 plan year. Since then, several states have made changes to their marketplace management. There was initially a trend of states abandoning their own enrollment platforms and opting for HealthCare.gov instead. But we're seeing the opposite happening in the 2020s, with a growing number of states choosing to leave HealthCare.gov and operate their own exchanges with their own enrollment platforms. This gives a state added flexibility (for example, the opportunity to extend open enrollment) and control, and some states are finding that it's less costly to operate their own exchanges. Here's an overview of the states that have made changes to their marketplace management over the years:

For the 2015 plan year:

  • Idaho used HealthCare.gov for enrollment in 2014, but switched to being a fully state-run exchange prior to the 2015 open enrollment period.
  • Nevada and Oregon both had state-run exchanges in 2014, but due to technical difficulties, they both opted to become federally-supported state-based exchanges (SBM-FPs) before the 2015 open enrollment period (Nevada has since switched back to having a fully state-run exchange).

For the 2016 plan year:

  • Hawaii opted to transition to an SBM-FP, abandoning its state-run enrollment platform (as noted below, Hawaii dropped the state-run aspect altogether the following year).

For the 2017 plan year:

  • Arkansas switched from having a state-federal partnership exchange to an SBM-FP (enrollment continued to be via HealthCare.gov, so there was no change from a consumer perspective).
  • Hawaii switched from an SBM-FP to the federally-run exchange (enrollment continued to be via HealthCare.gov, so there was no change from a consumer perspective).
  • Kentucky switched from a state-based exchange to an SBM-FP (Kentucky switched back to a fully state-run exchange and the Kynect enrollment platform in the fall of 2021).

For the 2020 plan year:

Exchange management stayed unchanged for a few years. But several changes took effect in the fall of 2019, for the 2020 plan year:

  • Nevada switched to a fully state-run exchange, after having an SBM-FP since 2015. Nevada enrollees now use Nevada Health Link instead of HealthCare.gov.
  • New Jersey transitioned to an SBM-FP, after having a federally-run marketplace since 2014 (New Jersey switched to a fully state-run exchange in the fall of 2020, for coverage effective in 2021).
  • Pennsylvania also transitioned to an SBM-FP, after having a fully federally-run marketplace in previous years. (Like New Jersey, Pennsylvania stopped using HealthCare.gov in the fall of 2020).

For the 2021 plan year:

The following changes occurred in the fall of 2020:

  • Pennsylvania transitioned to a fully state-run exchange, called Pennie (residents no longer use HealthCare.gov).
  • New Jersey transitioned to a fully state-run exchange, utilizing the GetCoveredNJ platform (residents no longer use HealthCare.gov).
  • Virginia transitioned to an SBE-FP (Virginia transitioned to a fully state-run exchange with its own enrollment platform in the fall of 2023).
  • Maine transitioned to an SBM-FP (Legislation was enacted in Maine in 2020 to move forward with the process of creating a state-run exchange, and Maine transitioned to a fully state-run exchange in the fall of 2021.)

For the 2022 plan year:

  • New Mexico, Maine, and Kentucky transitioned away from HealthCare.gov as of November 1, 2021, for people enrolling in coverage with a 2022 effective date. All three states had used SBM-FPs for the 2021 plan year.

For the 2024 plan year:

  • Virginia has a fully state-run exchange that became operational in the fall of 2023.

For the 2025 plan year:

  • Georgia has a fully state-run exchange platform that became operational in November 2024.
  • Illinois has an SBM-FP starting in November 2024 (and an SBM starting in November 2025). This change is due to legislation the state enacted in 2023.12

For the 2026 plan year:

Anticipated changes for future years:

  • Oregon has an SBM-FP and plans to have a state-run exchange platform starting in the fall of 2026, for coverage effective in 2027 (under the terms of legislation enacted in 2023).13
  • Mississippi enacted legislation in 2024 that authorizes the Insurance Commissioner to create a state-run exchange. But the legislation (HB1647) became law without the governor's signature.1 Mississippi Insurance Commissioner Mike Chaney has long supported the idea of a state-run exchange,14 but he also clarified that he won't proceed without Governor Reeves's support.2 

Change to SHOP (small business) exchange management

Arkansas, Mississippi, and Utah previously ran their own SHOP exchange (the platform for small businesses to enroll in coverage), but switched to using the federal platform or a direct-to-carrier process by 2018. But by that point, even the federal platform for small business enrollment was no longer functioning as it had in past years, and small group enrollment had switched to a direct-to-carrier process in nearly every state. New Mexico was still running its own SHOP exchange platform as of early 2023, but switched to a direct-to-carrier system in mid-2023.


Louise Norris is an individual health insurance broker who has been writing about health insurance and health reform since 2006. She has written dozens of opinions and educational pieces about the Affordable Care Act for healthinsurance.org. Her state health insurance marketplace updates are regularly cited by media who cover health reform and by other health insurance experts.

Footnotes

  1. "Mississippi HB1647" BillTrack50. Enacted May 14, 2024  
  2. "Commissioner won’t create Mississippi health insurance exchange unless governor approves" SunHerald. June 20, 2024  
  3. "Oklahoma HB1512" BillTrack50. Crossed over Mar. 11, 2025 
  4. "Texas HB5455" BillTrack50. Introduced Mar. 14, 2025 
  5. "Michigan SB633" BillTrack50. Accessed March 21, 2024. 
  6. "North Carolina S.789" BillTrack50. Accessed June 26, 2024 
  7. "Arizona SB1069" BillTrack50. Accessed June 27, 2024. 
  8. Patient Protection and Affordable Care Act, HHS Notice of Benefit and Payment Parameters for 2025; Updating Section 1332 Waiver Public Notice Procedures; Medicaid; Consumer Operated and Oriented Plan (CO-OP) Program; and Basic Health Program. U.S. Department of the Treasury; U.S. Department of Health and Human Services. April 2, 2024. 
  9. "2024-2025 CMS Navigator Cooperative Agreement Awardees" Centers for Medicare & Medicaid Services. Aug. 26, 2024 
  10. Oregon Senate Bill 972. BillTrack50. Enacted August 2023. 
  11. Patient Protection and Affordable Care Act; Marketplace Integrity and Affordability” (page 122-130) Centers for Medicare & Medicaid Services. Mar. 10, 2025  
  12. "Illinois SBM Project Management Services" Illinois Department of Insurance. Accessed Dec. 11, 2024  
  13. Oregon Senate Bill 972. BillTrack50. Enacted August 2023. And Oregon Health Plan (OHP) Bridge Frequently Asked Questions. Oregon Health Authority. May 3, 2024 
  14. "Legislature considering creating a state-based healthcare exchange" WLBT3. April 15, 2024 

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